SEO Specialist / Digital Marketing Specialist

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JOB TITLE

SEO and Digital Marketing Specialist

JOB ID

WAGRIC1

INDUSTRY

Ground Passenger Transportation

JOB STATUS

Part Time (20 -25 hours per week)

WORK SCHEDULE

9:00am to 1:00pm EST (Flexible)

SALARY

$8 – $10

TARGET START DATE

ASAP

ROLE OVERVIEW

About the Client:

The client is one of Florida’s fastest-growing charter bus companies, operating charter services,

line-runs, group transportation, tourism transport, and corporate shuttle contracts. They are seeking an

experienced SEO & Marketing Specialist who understands digital strategy and can apply it specifically

to the charter bus, motorcoach, and transportation industry.

About the Role:

They are looking for a results-driven SEO & Marketing Specialist to handle all aspects of their digital

presence, including website SEO, marketing campaigns, social media, press releases, brand visibility,

and expanding their company’s footprint across multiple states.

Key Responsibilities

1. SEO & Digital Optimization

• Perform full technical SEO audits and on-page optimization
• Improve keyword rankings for core phrases like “charter bus,” “motorcoach,” “group transportation,”“event shuttle,” etc.
• Track ranking performance with SEMRush, Ahrefs, Moz, or equivalent tools
• Build white-hat backlink strategies
• Expand our presence on Google My Business, Bing Places, Yelp, TripAdvisor, and transportation-specific directories
• Create local city landing pages (Orlando, Tampa, Miami, Jacksonville, etc.

2. Backlink & Authority Strategy

• Develop high-quality backlinks through guest posts, industry partnerships, press releases, news features, transportation blogs, and tourism boards
• Identify and use competitor backlink sources from CharterUP, US Coachways, Yankee Trails, Connections Bus, Annett Bus Lines, and others

3. Press, PR, and Wikipedia Support

• Draft and publish press releases to local and national news outlets
• Create newsworthy events or projects to get Phoenix Bus Inc. in the press
• Build Wikipedia-eligible notability through independent news coverage
• Manage media contact lists and outreach

4. Marketing Campaigns

• Manage social media strategy across Instagram, Facebook, LinkedIn, TikTok
• Create monthly marketing content calendars
• Produce and execute paid advertising campaigns
• Develop brand awareness campaigns for charter services, corporate shuttles, tourism transport, and special events

5. Research & Competitor Strategy

• Study competitor websites and replicate successful strategies ethically
• Track competitor keywords, ad campaigns, landing pages, and pricing
• Reverse-engineer competitor backlink sources
• Create strategic plans based on industry trends

Qualifications & Skills

• 2+ years of SEO and marketing experience
• Experience with SEO tools
• Understanding of the transportation or charter bus industry (or willingness to learn)
• Strong knowledge of white-hat SEO, local SEO, backlink building, press releases, and social media
• Basic understanding of Wikipedia notability requirements
• Experience researching and analyzing competitors

Preferred

• Graphic design ability
• Experience creating landing pages
• Experience creating viral marketing initiatives
• Familiarity with FDOT, FMCSA, or transportation brands

Additionally, kindly submit an introductory video or audio (approximately 2 minutes) highlighting your work experience and tenure. Once received, I will be able to schedule you for a meeting immediately.