SEO Specialist & Implementor

The SEO Specialist & Implementor is responsible for planning, executing, and optimizing strategies that improve search engine rankings, drive organic traffic, and generate qualified leads. This role blends strategic SEO planning with hands-on implementation, ensuring both technical and content- based initiatives are executed effectively.

Key Responsibilities

1. SEO Strategy & Planning

– Conduct keyword research and mapping to align with business goals.

– Develop SEO roadmaps, including on-page, off-page, and technical strategies.

– Identify opportunities for competitive differentiation and traffic growth.

– Collaborate with leadership to align SEO efforts with brand, marketing, and sales objectives.

2. On-Page SEO Implementation

– Optimize metadata (titles, meta descriptions, alt tags, schema markup).

– Improve site structure, URL architecture, and internal linking.

– Ensure SEO best practices in content creation and publishing.

– Implement page speed, mobile responsiveness, and Core Web Vitals improvements.

3. Content SEO

– Create and optimize blog posts, landing pages, and service pages for target keywords.

– Work with content teams to produce high-quality, search-friendly copy.

– Develop topic clusters, pillar pages, and structured content calendars.

– Implement FAQs, schema, and featured snippet targeting strategies.

4. Technical SEO

– Perform site audits (Screaming Frog, SEMrush, Ahrefs, etc.) and resolve issues.

– Manage XML sitemaps, robots.txt, and canonical tags.

– Identify and fix crawl errors, indexation issues, and broken links.

– Coordinate with developers to implement site speed, mobile, and accessibility improvements.

5. Off-Page SEO & Authority Building

– Execute backlink-building strategies through guest posting, partnerships, and PR outreach.

– Manage local SEO efforts: Google Business Profile optimization, citation building, reviews.

– Track and disavow harmful backlinks.

– Collaborate with industry partners for co-marketing and digital PR opportunities.

6. Monitoring, Reporting & Analytics

– Set up and manage Google Analytics 4, Search Console, and SEO tools.

– Develop dashboards and recurring performance reports.

– Track KPIs: organic traffic, keyword rankings, CTR, conversions, ROI.

– Provide insights and recommendations for continuous improvement.

Deliverable

SEO Audit & Implementation – Plan Initial 30–60 days

Monthly Keyword Ranking Reports – Recurring monthly

Content Optimization Reports & Briefs – Ongoing

Technical SEO Issue Logs & Resolution Tracking – Ongoing

Backlink Acquisition Progress Reports – Recurring monthly

Quarterly SEO Performance & Strategy Reviews – Every 90 days

KPI Success Benchmark

Organic Traffic Growth – X% growth over baseline within 6–12 months

Top 3 Keyword Rankings – Growth in targeted keyword set

Domain Authority / Trust Flow – Improved scores over baseline

Site Health – Reduction in technical errors & Core Web Vitals compliance

Organic Lead Conversions – Higher conversion rate from organic channel