Sr. SEO Expert

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

The Sr. SEO Expert is responsible for driving organic growth of the website by operating at the strategic, tactical, and operational levels.

• Performing comprehensive market research, keyword analysis, performance data analysis, and competitive reviews to develop and execute a robust SEO strategy that substantially improves the organization’s website authority, trust, and credibility
• Leading advanced technical SEO efforts specifically for maintaining optimal site health, focusing on areas like site architecture and indexability
• Directing the creation and optimization of website content, ensuring it is meticulously crafted to satisfy both user intent and search engine requirements for maximum visibility and relevance

Key functions of this role include the management of all SEO tools, ensuring effective implementation and utilization across the team, and the management of SEO Specialists, providing mentorship and oversight to ensure effective project execution and best practice adherence.

Duties And Responsibilities Include

• Conducting comprehensive SEO audits to identify, diagnose, and resolve technical, structural, and content-related issues impacting search performance
• Performing continuous and deep keyword research and competitive analysis to fuel strategic planning and support all marketing campaigns
• Analyzing complex website data, including traffic patterns, internal linking structures, index coverage reports, and user behavior to formulate data-driven optimization recommendations
• Collaborating closely with cross-functional teams (CMS administrators, web developers, content teams) to ensure implementation of SEO best practices
• Optimizing foundational site elements such as site structure, URL taxonomy, and internal linking to boost crawl efficiency and improve content discoverability
• Executing on-page and technical SEO tasks to maintain and enhance overall site health, speed, and ranking potential
• Managing SEO Specialists to ensure seamless SEO maintenance and execution support
• Managing and maximizing all SEO tools and platforms, ensuring the team effectively utilizes them for research, monitoring, and reporting
• Maintaining expert-level knowledge of the latest SEO industry trends, major algorithm changes, and best practices
• Translating and sharing emerging SEO trends across various channels (mobile, app, web, social) into clear, actionable strategies for team adoption and stakeholder awareness
• Establishing and monitoring KPIs that directly tie organic performance to business goals

Work Experience

• Minimum of five-year dedicated SEO experience, with at least three years focused on advanced technical and content SEO
• Minimum of three-year experience in content/digital publishing, preferably with an e-commerce background
• Leading cross-functional SEO projects, overseeing site migrations, direct reports, and external agencies
• Proven ability to conduct strategic performance analysis and deliver insights and recommendations.
• Plus: Certifications in web analytics, SEO tools, and digital marketing

Level of Knowledge

• Mastery of core web technologies (HTML, CSS, JavaScript) and fundamental website development principles
• Expert proficiency in utilizing enterprise-level SEO platforms e.g. SEMRush, Ahrefs, Screaming Frog and advanced data extraction/reporting from GA4 and GSC
• Experience implementing and troubleshooting SEO best practices within enterprise CMS solutions
• Expert capability in content research, strategic writing, and editing aligned with user intent and E-E-A-T principles
• Familiarization with App Store and YouTube search optimization

Equal Opportunity Employer

Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.