SEO Specialist

Responsibilities include:

• Reviewing and analyzing client sites for areas that can be improved and optimized
• Preparing strategy reports and recommendations
• Identifying powerful keywords to drive the most valuable traffic
• Building and optimizing PPC campaigns (Google, LinkedIn)
• Writing powerful calls-to-action to convert visitors into qualified leads
• Writing website copy and adding effective keywords to existing pages
• Developing link building strategies
• Analyzing keywords and SEO techniques used by competitors
• Compiling and presenting SEO results to clients

Key Requirements:

• At least 2 years experience in creating, managing, and optimizing content marketing, content growth and SEO campaigns
• Working knowledge of search engine optimization practices
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Excellent verbal and written communication skills
• Ability to work within a team and independently
• Working knowledge of Google analytics, Google search console, Google tag manager, Google site kit, and Google ads manager
• Working knowledge of Facebook ad manager
• Experience with website optimization tools such as SEMRush and Yoast
• Strong organizational, time management, and analytical skills
• Working knowledge of at least one marketing automation platform, HupSpot experience a plus