Digital Visibility Specialist (SEO / AEO / GEO / AIO / SXO + Paid Media)

Company: Celsius Media

Location: [“Remote”]

Employment type: [Part-time / Contract]

Salary: [“Competitive, based on experience”]

SEO isn’t just about keywords anymore. The way people find businesses online now spans five connected layers — traditional search, answer engines, AI-generated results, AI overviews, and the actual experience once someone lands on your site. We’re looking for someone who understands all five and can help Celsius Media show up wherever people are actually looking.

You’ll own our digital visibility strategy end to end — from ranking on Google to being cited by AI assistants to running the paid campaigns that fill the gaps organic can’t, to making sure visitors actually convert once they arrive.

SEO (Search Engine Optimization) Getting found organically on Google. You’ll manage keyword strategy, on-page optimization, technical SEO, and link building — the fundamentals that never go away.

AEO (Answer Engine Optimization) Getting picked as the answer — in featured snippets, voice search, and direct-answer results. You’ll structure content and use schema markup so search engines can lift clear answers straight from our pages.

GEO (Generative Engine Optimization) Getting cited and recommended by AI tools like ChatGPT, Claude, Gemini, and Perplexity. You’ll build the kind of authoritative, well-sourced content that generative AI models trust enough to reference.

AIO (AI Overview Optimization) Getting featured inside Google’s AI Overviews and other AI-generated summaries. You’ll focus on comprehensive, trustworthy content that satisfies AI summarization systems, not just traditional rankings.

SXO (Search Experience Optimization) Making sure that once someone clicks through, they stay, engage, and convert. You’ll work on page experience, site speed, mobile usability, and conversion rate — because visibility without a good experience doesn’t close the loop.

Paid Media (Google Ads & Social Media Ads) Complementing organic visibility with paid reach where it counts. You’ll plan, launch, and manage campaigns across Google Ads (Search, Shopping, Display) and social platforms (Meta, Instagram, and others as relevant), owning targeting, budget allocation, and ongoing optimization to keep cost-per-result trending in the right direction.

Solid, hands-on experience with SEO fundamentals (keyword research, technical audits, link building, analytics tools)

Working knowledge of how AEO, GEO, and AIO differ from traditional SEO, and genuine curiosity about how AI is reshaping search

Comfort with structured data / schema markup

An eye for UX and conversion — you think past rankings to what happens after the click

Strong writing skills and the judgment to know what makes content trustworthy to both search engines and AI models

Experience with tools like Google Search Console, GA4, and at least one SEO platform (Ahrefs, SEMrush, or similar)

Hands-on experience planning and managing Google Ads and social media ad campaigns, with a clear grasp of targeting, budgeting, and performance optimization

Comfortable reporting on results and translating data into plain-language recommendations

Experience specifically optimizing content for AI chatbot citations or AI Overviews

Background in e-commerce or services-based businesses

Familiarity with CMS platforms and basic HTML/CSS

There’s no shortage of AI-powered platforms now promising automated audits, content, and optimization. We use tools too — but we’re hiring a person, not a dashboard, because judgment, strategy, and the ability to read why something is or isn’t working still make the difference between a report and a result.

As part of your application, we’d like to hear how you see your role alongside these tools: what you bring that automation alone doesn’t, and how you’d demonstrate that value to us with real results.

Send your resume, a short note on one brand you think is doing SEO/AEO/GEO well right now (and why), and your answer to the question above.