SEO Specialist

  • Part Time
  • Remote
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Job Description

This is a remote position.

Work Schedule: 8:00AM – 12:00 PM Mountain Time (10:00PM – 2:00AM Manila Time)

Location: Edmonton, AB, Canada
Position Overview:

This Canadian snow-removal and lawn care services company is seeking an SEO Specialist to enhance our online presence, drive organic traffic, and improve search engine rankings. The ideal candidate will have a passion for SEO, a track record of success in optimizing websites, and a deep understanding of the ever-evolving world of search engine algorithms.

Key Responsibilities:

  • Keyword Research: Conduct in-depth keyword research to identify high-potential keywords and search trends relevant to the lawn care and landscaping industry.

  • On-Page Optimization: Optimize website content, meta tags, images, and other on-page elements to improve search engine rankings and user experience.

  • Off-Page Optimization: Develop and execute off-page SEO strategies, including link building, guest posting, and outreach, to build high-quality backlinks.

  • Content Strategy: Collaborate with the content team to create SEO-friendly content, including blog posts, articles, and landing pages, focusing on user intent and industry relevance.

  • Technical SEO: Audit the website regularly for technical SEO issues and work with the development team to resolve them, ensuring optimal site performance and indexability.

  • Competitive Analysis: Monitor competitors’ SEO strategies and adapt our approach to stay ahead in the search results.

  • Analytics and Reporting: Use SEO tools and web analytics platforms to track and report on key performance metrics, providing actionable insights for continuous improvement.

  • Algorithm Updates: Stay up-to-date with search engine algorithm changes and industry trends, and adapt SEO strategies accordingly.

  • Local SEO: Optimize local listings and citations to improve visibility in local search results, including Google My Business.


  • Strong understanding of search engine algorithms, ranking factors, and best practices.
  • Proficiency in SEO tools such as / or similar to SEMrush, Moz, Ahrefs, Google Analytics, and Google Search Console.
  • Excellent analytical and problem-solving skills.
  • Knowledge of HTML, CSS, and JavaScript as they relate to SEO.
  • Strong communication and collaboration skills.
  • Ability to work independently and as part of a team.
  • Knowledge of the lawn care and landscaping industry (preferred but not required).


  • Permanent work-from-home
  • Immediate hiring
  • Steady freelance job

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