SEO Specialist — Technical & Local SEO

About the Company:

Sagan represents a growing digital marketing agency working with multiple client accounts and helping businesses improve their organic search visibility and local presence. The team is looking for a hands-on SEO professional who can independently diagnose problems, execute SEO work, and understand what is driving changes in search performance.

Position Overview:

We’re looking for an experienced SEO Specialist – Technical & Local SEO to handle hands-on SEO execution across a handful of client accounts. This role is for someone who can do more than follow an SEO checklist. You should be able to independently investigate a real problem, understand what is causing it, and determine the appropriate next step. Most days will involve diagnosing issues through tools like Google Search Console and GA4, conducting technical SEO audits, implementing or briefing out fixes, working on on-page optimization and content initiatives, and managing Google Business Profile activities. You’ll also keep an eye on how clients appear in emerging AI search experiences, including platforms and features such as ChatGPT and Google AI Overviews.

Key Responsibilities:

• Execute hands-on SEO work across multiple client websites and accounts.
• Conduct technical SEO audits and independently identify issues affecting organic search performance.
• Diagnose technical problems related to crawlability, indexation, canonicalization, and other technical SEO areas.
• Investigate the root cause of SEO issues rather than relying on generic checklists or assumptions.
• Analyze website and search performance using Google Search Console, GA4, and other relevant SEO tools.
• Implement SEO fixes directly when possible or create clear briefs and recommendations for the appropriate team members.
• Execute on-page SEO improvements, including page optimization, metadata, internal linking, and other relevant updates.
• Conduct keyword and search intent research to identify content opportunities.
• Create clear and actionable content briefs to support SEO initiatives.
• Manage and optimize Google Business Profiles as part of local SEO efforts.
• Monitor local search visibility and identify opportunities to improve performance.
• Track changes in organic performance and explain what moved, why it changed, and what actions should be taken next.
• Monitor how clients appear in AI-driven search experiences, including ChatGPT and Google AI Overviews.
• Identify opportunities and potential issues related to emerging AI search and changing search behavior.
• Stay organized across multiple priorities and independently manage SEO work from diagnosis through execution.

Qualifications:

• 3+ years of hands-on SEO experience, preferably working with multiple websites or client accounts.
• Strong technical SEO experience and the ability to independently diagnose real website issues.
• Proven knowledge of crawlability, indexation, canonicalization, redirects, and other core technical SEO concepts.
• Ability to investigate an SEO problem, identify the likely root cause, and recommend or implement the appropriate solution.
• Strong hands-on experience with Google Search Console and Google Analytics 4 (GA4).
• Experience conducting technical SEO audits and turning findings into actionable fixes.
• Solid knowledge of on-page SEO, keyword research, search intent, content optimization, and internal linking.
• Experience creating SEO content briefs and recommendations.
• Experience managing and optimizing Google Business Profiles and supporting local SEO initiatives.
• Ability to analyze SEO performance and explain what changed and why.
• Comfortable working independently and taking ownership of identifying and solving SEO problems.
• Strong organizational skills and the ability to manage multiple priorities.
• Excellent written and verbal English communication skills.

Nice-to-Haves:

• Experience working in a digital marketing agency.
• Experience supporting multiple client websites or SEO projects simultaneously.
• Experience working with U.S.-based businesses.
• Experience with local SEO and businesses that depend on local search visibility.
• Familiarity with tools such as Screaming Frog, Ahrefs, Semrush, or similar SEO platforms.
• Experience monitoring visibility in AI-generated search experiences.
• Familiarity with ChatGPT, Google AI Overviews, and the evolving impact of AI on search behavior.

What Success Looks Like:

• Technical SEO issues are identified accurately and addressed with clear next steps.
• The person can independently diagnose problems instead of relying on a checklist or waiting for direction.
• SEO fixes and initiatives move forward consistently.
• Performance changes can be clearly explained using data from Google Search Console, GA4, and other relevant sources.
• On-page, technical, content, and local SEO work is completed accurately and with attention to detail.
• Google Business Profiles and local SEO initiatives are actively maintained and optimized.
• The person understands what is changing in search performance and can connect the data to practical actions.
• Emerging changes in AI-driven search are monitored and considered as part of the broader SEO strategy.

Ideal Candidate:

• Highly hands-on and comfortable working directly inside websites, SEO tools, and analytics platforms.
• A strong problem solver who wants to understand why something is happening before deciding how to fix it.
• Technically confident and comfortable diagnosing issues involving crawlability, indexation, and canonicalization.
• Analytical and able to connect data with real SEO actions.
• Comfortable moving between technical SEO, on-page optimization, content, and local SEO.
• Proactive and able to work independently without needing step-by-step direction.
• Detail-oriented but also able to prioritize the issues that will have the greatest impact.
• Curious about how search is evolving, including AI-driven search experiences.
• Someone who takes ownership of solving SEO problems and delivering high-quality work.

Resume Submission Guidelines:

★ To help us review your application efficiently, please submit your resume in text-based PDF format only.

★ Avoid uploading scanned documents, image files (JPG/PNG), or Word documents (DOC/DOCX) format to prevent your application from being overlooked.

★ Important: For timely processing, both your resume and introductory video must be submitted in English.