SEO – Digital Marketing Specialist

Job Details & Responsibilities:

• SEO & Digital Marketing Specialist focused on driving measurable growth across multiple brands in construction, roofing, pools, landscaping, and related industries.

• Responsible for SEO strategy, local SEO (GBP, Map Rankings), keyword research, on-page/technical optimizations.

• Hands-on role managing GA4, Google Tag Manager, conversion tracking, and lead attribution across all marketing channels.

• Builds reporting dashboards, tracks performance, and turns data into actionable insights to improve traffic, conversions, and lead flow.

Bonus Skills: Experience with Google Ads, Meta Ads, CRM Systems, Schema Markup, and multi-location or multi-brand marketing environments.