Technical SEO WordPress Developer

Job Overview

Our client is looking for a professional whose role combines WordPress development, technical SEO, marketing technology, Google/Meta tracking, and website optimization. Shopify experience is a major plus, especially for product page SEO, collection page SEO, e-commerce content, and conversion-focused optimization.

Schedule

Monday – Friday, 7:00 AM – 4:00 PM CST, with 1 hour break (40 work hours per week)

Responsibilities

Website Development & Maintenance

• Build, edit, and maintain WordPress websites, including custom themes, Elementor builds, templates, custom post types, plugins, and custom code.
• Write clean, strong HTML, CSS, JavaScript, and PHP when needed.
• Use Node.js where needed for scripts, integrations, automations, APIs, or development support.
• Troubleshoot website issues related to layouts, mobile responsiveness, forms, plugins, caching, redirects, hosting, performance, and staging/live environments.
• Support custom WordPress functionality, template edits, plugin troubleshooting, and theme-level updates.
• Work with APIs, forms, CRMs, tracking scripts, and third-party integrations.
• Support Shopify websites when needed, including product pages, collections, theme edits, apps, SEO updates, and e-commerce troubleshooting.
• React experience is a plus.

SEO & Content Optimization

• Conduct keyword research for service pages, product pages, collection pages, blog posts, landing pages, and category-level opportunities.
• Optimize page titles, meta descriptions, H1s, H2s, URLs, internal links, image alt text, product descriptions, collection copy, and structured content.
• Identify content opportunities based on search intent, buyer journey stage, product demand, competitor gaps, and keyword trends.
• Create SEO content briefs for blog posts, product guides, collection pages, service pages, and landing pages.
• Review existing content for keyword targeting, search intent, readability, EEAT, and conversion value.
• Improve internal linking between services, products, collections, blogs, buying guides, landing pages, and related content.
• Support local SEO tasks such as Google Business Profile updates, location pages, NAP consistency, reviews, citations, and local landing page optimization.

Technical SEO

• Identify and fix crawlability, indexation, duplicate content, canonical, sitemap, redirect, broken link, structured data, and internal linking issues.
• Support technical SEO improvements for WordPress and Shopify websites.
• Improve site speed, Core Web Vitals, mobile usability, and overall website performance.
• Recommend schema opportunities for products, FAQs, breadcrumbs, articles, reviews, organization details, local business details, and other relevant page types.
• Use tools like Google Search Console, GA4, Google Tag Manager, Screaming Frog, Ahrefs, SEMrush, Rank Math, SurferSEO, Moz, or similar tools.

Analytics, Tracking & Marketing Technology

• Set up and troubleshoot GA4, Google Search Console, Google Tag Manager, Meta Events Manager, Meta Pixel, conversion tracking, pixels, UTMs, form tracking, and lead tracking.
• Help diagnose traffic drops, conversion tracking issues, indexing issues, and reporting inconsistencies.
• Support Google Ads and Meta Ads tracking setup, troubleshooting, and QA.
• Troubleshoot tracking issues related to missing conversions, duplicate conversions, broken tags, consent settings, attribution issues, and incorrect event firing.
• Monitor SEO performance across rankings, clicks, impressions, organic traffic, product page performance, lead volume, and conversions.
• Prepare clear SEO and website reports with completed work, insights, opportunities, and next steps.
• Support integrations between websites, CRMs, forms, email tools, automation platforms, and marketing systems.
• Stay current on SEO best practices, e-commerce SEO trends, Shopify SEO, Google updates, AI search visibility, and structured data best practices.

Marketing & Client Support

• Support the marketing team with website updates, landing pages, campaign pages, content formatting, SEO edits, reporting, and technical fixes.
• Use AI tools responsibly to support research, content briefs, SEO recommendations, QA, and workflow efficiency.
• Communicate clearly about progress, blockers, technical issues, and completed work.
• Document fixes, processes, website changes, SEO work, and technical findings.
• Manage tasks across multiple client websites with strong attention to detail.

Requirements

Required Skills

• Strong WordPress development experience
• Strong HTML, CSS, JavaScript, and PHP skills
• Experience with custom WordPress development, themes, plugins, templates, and troubleshooting
• Strong understanding of SEO, technical SEO, and on-page SEO
• Experience with Google Search Console and Google Analytics
• Experience with Google Tag Manager and conversion tracking
• Experience with Google Ads tracking, conversion actions, UTMs, and landing page QA
• Experience with Meta Pixel, Meta Events Manager, and Meta Ads tracking
• Ability to troubleshoot tracking issues across websites, forms, ads platforms, analytics, and tag managers
• Ability to conduct keyword research based on search intent, demand, and buyer journey stage
• Strong understanding of indexing, redirects, canonicals, duplicate content, structured data, page speed, and Core Web Vitals
• Strong writing and editing skills for SEO titles, descriptions, page copy, product copy, collection copy, and content briefs
• Ability to create actionable SEO recommendations for content, design, and development teams
• Strong attention to detail and ability to manage work across multiple websites

Preferred Skills

• Shopify experience
• PHP or WordPress custom development experience
• React experience
• Experience with APIs, custom integrations, automation, and CRM connections
• Experience with Ahrefs, SEMrush, Screaming Frog, SurferSEO, Moz, Rank Math, or similar tools
• Experience with schema markup and structured data
• Experience with hosting, DNS, SSL, caching, Cloudflare, staging sites, and website migrations
• Experience working in a fast-paced agency environment
• Experience with AI-assisted SEO, content workflows, or automation workflows

Experience Requirements

• 3+ years of SEO experience, preferably with Shopify or e-commerce websites
• 3+ years of hands-on web development experience
• Proven experience working on WordPress websites
• Experience managing website, SEO, and technical tasks across multiple projects or client accounts

Independent Contractor Perks

• Health Insurance Coverage for eligible locations
• Permanent work from home
• Immediate hiring

Note

• Please click the “Apply” button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.