Off-Page SEO Manager

Effeect is hiring an Off-Page SEO Manager to own and execute all off-page SEO efforts across our portfolio of brands. This is a critical role responsible for authority growth, backlink strategy, outreach, AI citation visibility, and risk-managed link acquisition.

You will be the final owner of how our brands earn, buy, exchange, and protect links—ensuring sustainable growth while staying ahead of algorithm and AI-search shifts.

Off-Page SEO Strategy

• Design and execute the complete off-page SEO strategy for each brand.
• Plan monthly and quarterly backlink acquisition targets aligned with SEO goals.
• Manage link velocity, anchor distribution, domain diversity, and relevance.

Link Building & Authority Growth

• Editorial and contextual backlinks
• Guest posting and digital PR placements
• Paid links (with strict quality control)
• Link exchanges and partnerships
• Brand mentions and unlinked mention reclamation
• Maintain a vetted database of high-quality publishers and partners.

Content-Driven Link Strategy

• Work with Content & SEO teams to design linkable assets (data studies, tools, resources).
• Brief writers and researchers on content built specifically to earn backlinks.
• Coordinate outreach campaigns around newly published assets.

AI Citations & Search Visibility

• Develop and execute AI citation strategies to ensure brand visibility across AI-driven search results and answer engines.
• Secure authoritative mentions that improve trust signals for AI indexing and retrieval.
• Monitor brand references in AI-generated results and optimize accordingly.

SEO Outreach & Relationship Management

• Lead all outreach efforts to publishers, journalists, bloggers, and site owners.
• Build long-term relationships for recurring placements and partnerships.
• Negotiate placements, pricing, and terms for paid or exchange-based links.

Risk Management & Quality Control

• Monitor backlink profiles weekly for toxicity, spam signals, and unnatural patterns.
• Manage disavows and penalty-prevention processes.
• Ensure compliance with safe anchor-text ratios and link diversity standards.

Reporting & Optimization

• Own off-page SEO dashboards and reporting.
• Track referring domains, DR growth, authority metrics, and ROI.
• Analyze campaign performance and continuously refine strategies.

Qualifications

Experience: 5+ years in off-page SEO, link building, or digital PR.
Proven Results: Demonstrated authority growth for competitive domains.

Expertise In:

• Advanced link-building tactics (earned, paid, and hybrid)
• Outreach systems and publisher negotiations
• Anchor text strategy and penalty avoidance
• SEO tools (Ahrefs, Semrush, Majestic, GSC)
• Mindset: Strategic, detail-oriented, aggressive on growth but disciplined on risk.

What We Offer

? Fully remote role
? High ownership and decision-making authority
? Opportunity to lead off-page SEO across multiple high-growth brands

How to Apply

Please send:
Your CV
A short cover letter explaining your off-page SEO philosophy and your biggest authority win

?? This role is not for “link builders.”

This is for strategists and operators who understand authority, trust, AI search, and risk management at scale.